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CERTIFICATE In DIGITAL MARKETING(S-PDM-4563)

  • Last updated Oct, 2026
  • Certified Course

Course Includes

  • Duration9 Months
  • Lectures270
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

Take your career to the next level with our Digital Marketing with AI Course! 📱💻

Learn how to promote businesses online, attract customers, generate leads, and grow brands using modern digital marketing strategies and AI-powered tools.

🔥 What You Will Learn:

✅ Search Engine Optimization (SEO)

✅ Google Ads and Paid Advertising

✅ Social Media Marketing

✅ Content Writing and Content Marketing

✅ Email Marketing and Automation

✅ Website Analytics and Reporting

✅ E-Commerce Marketing

✅ AI Tools for Digital Marketing

✅ Campaign Planning and Performance Analysis

✅ Live Projects and Practical Training

🎯 Why Choose NLCI?

✔️ Practical, hands-on training

✔️ Industry-focused curriculum

✔️ Real-world marketing projects

✔️ Learn modern AI marketing tools

✔️ Career guidance and portfolio development

📈 Learn. Apply. Grow. Succeed.

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Course Syllabus

Digital Marketing with AI

Suggested duration

10–12 months

Training hours

200–250 hours

Course level

Beginner to Advanced

Learning format

Practical + Projects

Module

Topics covered

Hours

1. Introduction to Digital Marketing

Fundamentals, traditional vs. digital marketing, career opportunities, AI overview

8

2. Digital Marketing Strategy

Market research, audience targeting, competitor analysis, marketing plans

10

3. Search Engine Optimization (SEO)

Keyword research, on-page/off-page SEO, technical SEO, SEO tools

30

4. Google Ads and Paid Advertising

Search, display and video campaigns, bidding, ad copy, conversion tracking

25

5. Social Media Marketing

Facebook, Instagram, LinkedIn, YouTube, content planning, paid campaigns

30

6. Content Marketing

Content strategy, copywriting, blogs, storytelling, visual content

20

7. Email Marketing

Mailing lists, segmentation, campaigns, automation, performance analysis

15

8. Web Analytics and Reporting

Google Analytics 4, Search Console, traffic and conversion reports

15

9. E-Commerce Marketing

Product listings, marketplace marketing, e-commerce ads, conversion optimization

20

10. AI Tools for Digital Marketing

AI content creation, marketing creatives, SEO assistance, automation and productivity

15

11. Practical Projects and Case Studies

Campaign setup, live projects, performance analysis, final presentation

25

Total

Complete training programme

213 hours

Practical projects

Is Wix Good for SEO in 2026? The Truth (& What To Do)



Project 1: SEO Website Optimization

Research keywords, optimize website pages, prepare an SEO audit, and monitor performance.

Managed Social Media & Digital Marketing Services | Grow Your Brand



Project 2: Social Media Campaign

Prepare a content calendar, create posts with AI tools, and develop a brand growth strategy.

GetPhound Gets Up: 5 Easy Exercises For The Office



Project 3: Paid Advertising Campaign

Create a campaign plan, write advertisements, define a target audience, and analyze sample campaign results.

Scaling Meta Ads with Multi-Objective Strategies - Dancing Chicken - Meta Ads That Convert



Final Project: Complete Digital Marketing Plan

Build an integrated strategy combining SEO, social media, paid advertising, content, analytics, and AI tools for a business.

Assessment method

  • Practical assignments — 25%
  • Module tests and exercises — 15%
  • Marketing mini-projects — 20%
  • Final campaign project — 30%
  • Presentation and viva — 10%

Eligibility

Who can apply for this course

ELIGIBILITY CRITERIA – DIGITAL MARKETING WITH AI

  • Minimum Qualification: 10+2 (Intermediate) from a recognised board.
  • Computer Knowledge: Basic computer and internet knowledge preferred.
  • Marketing Experience: No prior digital marketing experience required.
  • Technical Skills: No coding or programming experience required.
  • Communication: Basic reading and writing skills recommended.
  • Eligible Candidates: Students, graduates, freshers, entrepreneurs, business owners and working professionals.
  • Academic Stream: Students from any stream can apply.

Course Level: Beginner to Advanced

Suggested Duration: 10–12 Months

Training Hours: Approximately 213 hours

Tools and Skills Covered: SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics 4, E-Commerce Marketing and AI-powered marketing tools.

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